Toyota Kirloskar Motor has
further extended the benefits of its special initiative for government
employees - “Drive the Nation” to its MPV Innova Crysta in the new year. So far
applicable on the Etios series and Corolla Altis, the campaign has been highly
appreciated across the country contributing to around 7% of the total sales and
11% to Etios sales in the personal segment.
Rolled out in 2016, the “Drive the Nation”
campaign offers a range of benefits starting from affordable funding solutions
focused on low customer acquisition cost, attractive offers on Toyota Protect
Insurance and Toyota Genuine Accessories and unmatched extended warranty. Now,
the benefits under the campaign will be applicable to the Etios series, Corolla
Altis and Innova Crysta.
Drive the Nation scheme
presents 100% On Road Funding for a tenure of 8 Years for serving and retired
government employees with Zero Down Payment and Lowest EMI. “Drive the Nation
Champions” have been appointed in each of the sales outlet of Toyota in order
to give dedicated attention to all government employee enquiries. This
promotional offer will be supported through Toyota’s large sales and service network
spread across the country.
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