Toyota Kirloskar Motor has further extended the benefits of its special initiative for government employees - “Drive the Nation” to its MPV Innova Crysta in the new year. So far applicable on the Etios series and Corolla Altis, the campaign has been highly appreciated across the country contributing to around 7% of the total sales and 11% to Etios sales in the personal segment.
Rolled out in 2016, the “Drive the Nation” campaign offers a range of benefits starting from affordable funding solutions focused on low customer acquisition cost, attractive offers on Toyota Protect Insurance and Toyota Genuine Accessories and unmatched extended warranty. Now, the benefits under the campaign will be applicable to the Etios series, Corolla Altis and Innova Crysta.
Drive the Nation scheme presents 100% On Road Funding for a tenure of 8 Years for serving and retired government employees with Zero Down Payment and Lowest EMI. “Drive the Nation Champions” have been appointed in each of the sales outlet of Toyota in order to give dedicated attention to all government employee enquiries. This promotional offer will be supported through Toyota’s large sales and service network spread across the country.
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