Maxxis Rubber India, a
sub-company of Maxxis Group, the largest two-wheeler tyre manufacturer in the
world, inaugurated its first manufacturing facility in Sanand, Gujarat. The
plant was inaugurated by Vijaybhai Rupani, Chief Minister, Gujarat, in the
presence of Tsai-Jen Lo, Chairman, Maxxis Group, Cheng-Yao Liao, President,
Maxxis India and Jia-Ciao Liou (Gary), Spokesperson, Maxxis India.
Maxxis is a wholly owned
subsidiary of Cheng Shin Rubber Ind. Co. Ltd., the largest two-wheeler tyre
manufacturer and the ninth largest tyre company in the world. The company has
its presence in six continents with 21 manufacturing plants and five R&D
Centres worldwide, serving customers across 180 countries
The plant with an investment
of over $400 million (Rs 2,640 crore), is spread across 106 acres. The facility
is currently dedicated to manufacturing of two-wheeler tyres and tubes and will
have a capacity to produce around 20,000 tyres and 40,000 tubes per day. With
this size and capacity, the company is targeting a market share of at least 15%
of India’s tyre market within five years. The Ahmadabad plant took less than a
year to complete construction.
Out of the $400 million
investment, about $320 million has been used and 70pc of the total land has
been put to use. The rest of the area would be used for expansion.
Currently the plant is not
running at the full capacity but the company intends to change that in the near
future. In phase two, which is to go underway next year, the production would
be ramped up to 40,000 two-wheeler tyres along with 40,000 tubes per day which
would then be then raised to 60,000 two-wheeler tyres in the third and final
phase in which will be completed by 2021. Along with the 60,000 two-wheeler
tyres, the company also intends to produce 12,000 four wheeler tyres
As of now, about 98pc of the
raw materials used is imported but the company is looking to locally source the
materials in future. Maxxis is targeting to employ 85-90pc locals in their
Cheng-Yao Liao, President, Maxxis India stated
that Maxxis Global is targeting to become one of the top five tyre
manufacturers in the world by 2026 and India market will play a vital role in
“We are fully committed to the
government’s Make In India initiative and our intent is to Make In India for
the world. We monitored the market for over two decades and then devised the
strategy for entering India. The manufacturing plant in Sanand is only the
first step of Maxxis’s full range appearance in the country,” Cheng-Yao Liao
Maxxis currently serves as an
OEM tyre supplier to Honda (Two-wheelers), Maruti Suzuki, Mahindra, Tata and
Jeep in India. Apart from catering to the domestic tyre market, the product
portfolio from the facility will be exported to South Asia, and will further
expand to Africa and Middle East countries in the coming years.
Maxxis has been selected as
the original equipment tyre supplier to India’s number one selling model, Honda
Activa, since 2015.
Jia-Ciao Liou (Gary) said the
Sanand facility, an integrated manufacturing plant offers all facilities from
mixing to tyre building and curing, all under one roof. “With a rich global
experience of over fifty years, Maxxis utilises the most advanced manufacturing
equipment and engineering facilities in the industry. We are committed to
delivering the same world class quality products and services that customers in
India expect and deserve,” Gary stated.
“The plant currently employs a
workforce of 600 people and we are working to extend our manpower to 2000 human
resources within a span of five years”, he added.
The Sanand facility boasts of
the most efficient Effluent Treatment Plant (ETP) and Sewage Treatment Plant
(STP) that gives the plant the status of a ‘Zero Liquid Discharge’ facility.
Maxxis’s global product
portfolio includes tyres for passenger cars, two-wheelers, light trucks,
trucks, buses, ATV’s and agricultural & industrial vehicles. Globally,
Maxxis’s high standards for quality, efficiency and innovation have been acknowledged
with numerous honours and awards. The group has its presence in six continents
with 21 manufacturing plants and 5 R&D Centres worldwide and develops its
diversified tyre products for customers across 180 countries.
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