Mahindra & Mahindra Ltd.
(M&M Ltd.) has announced an industry first initiative in the automotive
retail space with the launch of its ‘Bring the Showroom Home’, a portable,
mobile based, interactive Virtual Reality experience. This is a unique
initiative wherein a customer would get a 360 degree, all-encompassing and
immersive virtual showroom experience.
Bring the Showroom Home is
part of a series of initiatives under Mahindra’s Digital Transformation
Strategy. Through an immersive technology experience, the customer can
co-create and identify his Mahindra vehicle with any specification, in the
convenience and comfort of his home as well as involve his family in the
decision making process. ‘Bring the
Showroom Home’ platform will have 3 salient features of Virtual showroom,
Self-explore and Make my SUV which will enable customers to experience the
vehicle of their choice, in its entirety.
The Bring the Showroom Home
platform will allow customers to research a new vehicle by enabling them to
view the vehicle in a virtual showroom, in city or off-road environments. At
the pre-purchase phase, it will feature a 360-degree voice assisted virtual reality
(VR) experience powered by state-of-the-art Samsung VR Gears. All of these can
be experienced from the comfort of the customer’s home without compelling him
to visit the showroom.
Veejay Nakra, Chief of Sales & Marketing –
Automotive Division, Mahindra & Mahindra Ltd. said, “At Mahindra we have always been at the
forefront of disruption with the customer at the epicentre. Hence we reimagined
the whole customer purchase experience by embarking on a digital transformation
journey for an end-to-end solution from the pre-purchase stage to the post
purchase ownership phase. These include industry first initiatives such as
SYOUV and With You Hamesha, in addition to our multiple tie-ups with portals
for online booking of our vehicles. Now, we are ready to take this disruption
to the next level by changing the way automotive retail is perceived in India.
Bring the Showroom Home is one such industry first immersive experience.”
Nakra further added, “In
India, where vehicle purchase decision is mostly influenced by the family,
Bring the Showroom Home will get the showroom closer to our customers and their
families. After all, we want to take customer experience to the next level
through convenient, transparent and personalised services at every step.”
The Mahindra SYOUV platform
fortifies Mahindra’s engagement in the pre-purchase phase by providing class
leading customer experience. The Platform integrates the virtual world with the
real world and is the core offering under the pre-purchase phase. Key features
of SYOUV platform are as follows:-
• Dealer Stock Availability:
The user gets complete transparency of the stock at dealerships in his
vicinity. In case a stock is not currently available, the user can view the
estimated next availability date for the selected stock at a particular
dealership of his/her choice.
• Collaborative Exploration
(CE): Co-create your SUV with friends/family online
• Talk to Our Expert (TTE):
Connect with a Mahindra expert either through chat, audio call or video call.
• Compare Cars: Compare your
prospective Mahindra SUV with other market leading SUVs. A key feature of the
platform is photo compare which is not available on other platforms.
• Finance & Insurance: The
user gets to browse several finance and insurance options offered by leading
banks and insurers. Basis their selection, they can request a quote from the
bank or insurer.
• Test Drive – Anytime,
Anywhere: The user has the option to browse available slots online and block a
slot for test drive. He can also track the TD vehicle coming to his location
through google maps.
• Book Your Customised SUV
Online: The user can book an SUV online and also add accessories available for
the selected variant. He also has the option of selecting a vehicle model,
variant, colour as well as view prices and available offers/schemes online.
In the next phase of SYOUV, the
company plans to include on-road price, online order tracking, deal maker and
several other differentiating features. SYOUV is a one-stop destination for
Mahindra in the pre-sales phase of the auto-purchase journey which promises
three customer benefits – Transparent, Personalised and Convenient.
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