Okinawa Autotech, an electric
two-wheeler manufacturing company, kick started its EV awareness drive aiming
to sensitise the youth about the advantages of adopting EVs for their
day-to-day commuting purpose. Okinawa also provided an opportunity for the
attendees to test-ride ‘Praise’, its latest e-scooter offering and interacts
with the Okinawa team.
Okinawa has been at the
forefront of implementing a multi-platform awareness strategy to familiarise
Indian commuters with the various benefits of EVs which provide same power and
performance in comparison with the conventional fuel sources. Okinawa team also educated commuters on EVs
massive role they can play towards ensuring environmental sustainability.
The event further complemented
this theme by launching the # iStand campaign, wherein people voiced their
opinions on various environmental concerns prefixed with the #iStand, such as
#istandfor environment, #istand for the future generation etc. Their messages
were promoted on Okinawa’s social media platform, with the hope of reaching out
to the government, policy-making institutions and to the public at large to
bring a permanent transformation in India’s transportation culture.
Commenting on the event,
Jeetender Sharma - Founder & Managing Director, Okinawa AutoTech said,
“Brand Okinawa has always stood for saving the environment and this event is a
milestone in promoting the idea of a pollution free India through the
proliferation of E-vehicles. The idea to showcase ‘Praise’ in the event and
provide free test rides was aimed at busting the myth that EVs cannot generate
the same power and performance as a conventional two-wheeler. The #iStand
campaign drives home people’s right to stand for a claim of clean air and
healthy environment for our future generations, a vision which Okinawa aims to
Okinawa is among the leading
players in India’s EV revolution by developing vehicles that provide the ideal
combination of environmental sustainability, safety and performance. Its offerings
are the first International Centre for Automotive Technology (ICAT) approved
e-vehicles in India, which is a testament to the cutting edge technology and
engineering used in them. With a well-defined manufacturing blueprint and an
expansive marketing strategy that equally focusses on online as well as offline
customer engagement activities, Okinawa has emerged as India’s most preferred
EV brand, bringing the promise of a healthy, viable future to Indian roads.
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