Luxury car brand Mercedes-Benz
India clocked the highest ever yearly, half-yearly and also Q4 sales in 2017.
By registering record sale of 15,330 units in the January to December 2017
period, Mercedes-Benz grew its sales volumes by 15.9%, firmly maintaining its
strong hold on the dynamic Indian luxury car industry.
The luxury sedan segment grew
by double-digit growth and the introduction of the Long Wheelbase E-Class
significantly contributed to the volumes, making the ‘Made in India’ E-Class
the first choice of customers in 2017. The GLC, GLE and GLS continue to retain
the tag of the highest selling SUV in their respective categories, and
contributed strongly to the SUV segment.
The SUV segment from Mercedes-Benz
also grew by double digit in 2017. The performance and sports-car brand,
Mercedes-AMG achieved double-digit growth in 2017, reiterating Mercedes-Benz’s
strong dominance in the performance car segment. Additionally, the New
Generation Cars continued its success story with a high conquest rate, ensuring
Mercedes-Benz remained the most preferred choice for the dynamic, affluent and
In 2018, Mercedes-Benz will
introduce fascinating products, many without a predecessor in India. There will
be a range of exciting AMG products that will make their India debut in 2018,
enhancing the ‘driving performance’ for the AMG enthusiasts. Mercedes-Benz also
plans to implement innovative after-sales initiatives and consolidate existing
Roland Folger, Managing
Director & CEO, Mercedes-Benz India commented, “Mercedes-Benz today remains
the most preferred luxury car brand in India and our increasing sales volumes,
firmly underlines the customer’s trust on a winning brand. Our market strategy
is well-founded and highly customer centric, enabling us to contribute to the
economy by doubling our volumes in the span of few years. 2017 was a successful
year for us and the decision to introduce the Long Wheelbase E-Class was
strategic and highly successful. We are in particular very satisfied with the
strong growth in volumes in the C-Class, E-Class and the SUV segment which
remains the mainstay of our portfolio. Clocking more than 15,000 sales units is
one of the many first-of-its kind achievements for Mercedes-Benz in the luxury
car segment in India, and we are glad to achieve them and spearhead the
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