Skoda Auto India sold 17,438 cars in 2017, achieving a 30 % more sales than the previous year (2016).The New Octavia, New Rapid and New Kodiaq contributed significantly to the overall growth of the brand. The brand promises further growth impetus from the new models in 2018.
Commenting on the strong business performance, Ashutosh Dixit, Director - Marketing, Sales and Services, Skoda Auto India said, “We have concluded the year well and are very happy with our performance in 2017. This 30% growth underscores the fact that we are optimally positioned with our current model range in India; the improved business performance reflects a well devised strategy that is in moving in the right direction for us. With the Skoda Kodiaq, we successfully launched a true game changer in October last year. The large SUV already represents an important pillar of Skoda’s development in India. We are very optimistic with our SUV strategy for India. Skoda Auto India will continue to push ahead with its model offensive campaign in 2018.”
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