Skoda Auto India sold 17,438
cars in 2017, achieving a 30 % more sales than the previous year (2016).The New
Octavia, New Rapid and New Kodiaq contributed significantly to the overall
growth of the brand. The brand promises further growth impetus from the new
models in 2018.
Commenting on the strong
business performance, Ashutosh Dixit, Director - Marketing, Sales and Services,
Skoda Auto India said, “We have concluded the year well and are very happy with
our performance in 2017. This 30% growth underscores the fact that we are
optimally positioned with our current model range in India; the improved business
performance reflects a well devised strategy that is in moving in the right
direction for us. With the Skoda Kodiaq, we successfully launched a true game
changer in October last year. The large SUV already represents an important
pillar of Skoda’s development in India. We are very optimistic with our SUV
strategy for India. Skoda Auto India will continue to push ahead with its model
offensive campaign in 2018.”
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