BMW Group has delivered its best sales performance in India to date in calendar year 2017 with all three brands – BMW, MINI and Motorrad.BMW Group India delivered 9800 cars (BMW + MINI) in 2017, registering a growth of 25% as compared to 2016. BMW India sold 9379 cars in 2017, clocking a notable growth of 25% as compared to 2016. MINI is leading the small-premium car segment in India with 421 MINIs hitting the road in 2017, a growth of 17% as compared to 2016.
BMW Motorrad which made its debut in India recently delivered 252 motorcycles in the first nine months of its operations. Vikram Pawah, President – BMW Group India, said, “2017 was a challenging year for the automotive industry in India that adversely affected stability and impacted consumer confidence due to several policy fluctuations. BMW Group India has achieved this successful growth as a result of its robust strategy, a resolute approach in its implementation and absolute commitment to all customers and their needs. We have created a differentiating factor in the Indian luxury car market with the strength of our brands, products and innovative customer initiatives.”
In 2017, BMW sales growth was predominantly driven by the Sports Activity Vehicle (SAV) segment, particularly the BMW X1 (compact SAV) and the BMW X5 (premium SAV). The second half of 2017 also saw an unprecedented acceleration in sales with the launch of the all-new BMW 5 Series.
Reinforcing its commitment to advancing New Energy Mobility in India, JSW MG Motor India unveiled MG ADAPT (Advance Drive Architecture Platform Technology), India's first Multi New Energy Vehicle (NEV...
Amkette has expanded its iGrip portfolio with the launch of the iGrip Secure X2 Bike Phone Holder Series, a new range of smartphone holders designed to make navigation safer, more convenient, and more...
Studds Accessories, one of the world's leading two-wheeler helmet manufacturers, has launched the Studds Marshall Kids Tom and Jerry Edition, the newest addition to its Marshall Kids range developed i...