BMW Group has delivered its best sales
performance in India to date in calendar year 2017 with all three brands – BMW,
MINI and Motorrad.BMW Group India delivered 9800 cars (BMW + MINI) in 2017,
registering a growth of 25% as compared to 2016. BMW India sold 9379 cars in
2017, clocking a notable growth of 25% as compared to 2016. MINI is leading the
small-premium car segment in India with 421 MINIs hitting the road in 2017, a
growth of 17% as compared to 2016.
BMW Motorrad which made its
debut in India recently delivered 252 motorcycles in the first nine months of
its operations. Vikram Pawah, President
– BMW Group India, said, “2017 was a challenging year for the automotive
industry in India that adversely affected stability and impacted consumer
confidence due to several policy fluctuations. BMW Group India has achieved
this successful growth as a result of its robust strategy, a resolute approach
in its implementation and absolute commitment to all customers and their needs.
We have created a differentiating factor in the Indian luxury car market with
the strength of our brands, products and innovative customer initiatives.”
In 2017, BMW sales growth was
predominantly driven by the Sports Activity Vehicle (SAV) segment, particularly
the BMW X1 (compact SAV) and the BMW X5 (premium SAV). The second half of 2017 also
saw an unprecedented acceleration in sales with the launch of the all-new BMW 5
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