Volvo Cars has appointed
Charles Frump as the new Managing Director to head its India operations. He
assumed the new role and office from October 3, 2017 onwards. His predecessor
Tom von Bonsdorff completed his tenure and moved to his home country Finland to
pursue a new assignment within the Volvo Group. Jyoti Malhotra, Director-Sales
& Marketing, Volvo Auto India was the acting Managing Director in the
Charles Frump has been a
leader in the automotive industry for 17 years and associated with Volvo Car
Group for over eight years. His previous stint with the group was in Sweden
where he worked as a Senior Director within the Marketing function. Charles has worked in various markets
including Japan, China, the US, and Sweden. His experience in handling a fast
emerging economy will hold him in good stead for spearheading the Volvo Cars
entrenchment in the India luxury car segment.
The recent past has been
exciting at Volvo cars with new product launches, network expansion, service
initiatives and brand investment that has resulted in a 32% volume growth in
the past 2 years when the segment growth was below expectations. The
announcement of CKD this summer is another step in building trust for the brand
in India and we are on track to roll-out the first ‘Made in India’ Volvo very
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