Peter MacKenzie has been named
the new Managing Director of Harley-Davidson India. MacKenzie assumes the role
in addition to his current role as managing director for Greater China.
MacKenzie will continue to based in Shanghai, China, with frequent travel to
India. On a day-to-day basis, Manish Agarwal, Country Manager, will be
providing full support to Harley-Davidson India.
In his new role, MacKenzie
will manage Harley-Davidson India’s leadership team responsible for in-country
sales, dealer network management, marketing, service and operations activities
to expand the company’s presence in the country.
Harley-Davidson in 2010, bringing with him almost 25 years of business
development experience in the automotive industry. In his tenure with the
company, he has consistently demonstrated an innovative and analytical approach
to problem-solving, as well as successfully driven productivity, sales and
“India is a strategic market for
us in line with our company strategy to build the next generation of
Harley-Davidson riders globally. I am confident that MacKenzie will provide
strong leadership to the team to grow the reach and impact of our brand, as we
expand our dealership network in the country to support our business and give
loyal and new customers greater access to our brand,” said Marc McAllister,
vice president and managing director, International Markets.
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