Steffen Knapp has been
appointed as Director, Volkswagen Passenger Cars India. The position was
previously held by Michael Mayer who recently took up the role of ‘Head of
Sales and Marketing’ for Volkswagen Passenger Cars – China.
Steffen Knapp (48) has held leadership roles
at brands like SEAT and Ford in different parts of Europe and contributed to
the significant achievements made by the brands in their respective
geographies. In his previous roles, he has been responsible for several
strategic and managerial roles.
Knapp holds a Degree in
Managerial Economics from European Business School (EBS), Oestrich-Winkel,
Germany and American Graduate School of International Management, Arizona/USA.
In his new role, Steffen Knapp
will be reporting to Thierry Lespiaucq, Managing Director, Volkswagen Group
Sales India Private Limited and will be responsible for driving the passenger
car business in India.
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