Fast growing motorcycle brand
Royal Enfield has announced opening of its second direct distribution
subsidiary outside India, in Brazil, the fourth biggest two wheeler market in
the world. With Sao Paulo as its Brazilian headquarter representing the largest
motorcycle community in the country; the iconic motorcycle brand launched its
first flagship store in the heart of the city at Avenida República do Líbano,
The newly-formed subsidiary - Royal Enfield Brazil - will be
selling to dealers, as well as conduct all front end development and support
activities such as marketing and aftersales in the country. Royal Enfield’s
first direct distribution subsidiary outside India was - Royal Enfield North
America (RENA) that was set up in 2015. The brand also has strong presence in
Colombia, another important two-wheeler market in Latin America.
The subsidiary and its
regional office in São Paulo, is under the leadership of Claudio Giusti,
Country Manager, Royal Enfield Brazil, responsible for handling its operation
in the market, including sales, marketing, communication, warranty, and
Royal Enfield has entered the
Brazilian market with lineup of three of its widely popular models featuring
single-cylinder engines currently up to at 535cc. Available models include the
iconic standard street model - Bullet 500, the retro street model - Classic 500
and the Continental GT (535cc) cafe racer.
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