India Yamaha Motor has
received the prestigious India Design Mark (I Mark) certification from the
India Design Council for its products, the YZF-R3 and Cygnus Ray-ZR. This is
the 6th consecutive year that Yamaha has received this certification. Since
2012, Yamaha has received the I Mark certification for products like YZF-R15
version 2.0 (2012), Cygnus Ray (2013), Cygnus Ray Z (2014), Cygnus Alpha
(2015), FZ-S FI version 2.0 (2015), Yamaha Fascino scooter and Saluto 125 bike
India Design Council is an
autonomous body of Government of India established under the aegis of
Department of Industrial Policy & Promotion, Ministry of Commerce &
Industry comprising of eminent people in academia, design and industry organisations.
The India Design Council has initiated India Design Mark in cooperation with
Japan Institute of Design Promotion (JDP). India Design Mark symbol is a
trustworthy indicator of excellence. The symbol can be used in a wide range of
ways, such as advertisements, catalogues, product packaging, and other
The YZF–R3 superbike is
powered by 321 cc, liquid-cooled, 4-stroke, in-line 2-cylinder, fuel-injected
engine. Cygnus Ray-ZR was developed around the concept of a “Next-Generation
Real Boy’s Scooter.” The Cygnus Ray-ZR is powered by an air-cooled, 4-stroke,
SOHC, 2-valve, 113cc “BLUE CORE” engine with a continuously variable
transmission (CVT) unit. It features a lightweight body (103 kg).
Roy Kurian, Vice President,
Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd. said, “Yamaha is
postulated to come up with exciting products along with excellence in design,
style and comfort that revs heart. The certification will induce trust among
its customers and will also generate the desired brand worth in terms of
winning new customers. Customers accepted YZF-R3 and Cygnus Ray ZR with
incredible gusto and the certification by India Design Mark will further
manifest its overall impression.”
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