Tata Motors and Microsoft
India have announced a strategic agreement to redefine connected and personalised
driving experiences for Indian customers. Tata Motors will leverage Microsoft’s
connected vehicle technologies that bring together artificial intelligence
(AI), advanced machine learning, and the Internet of Things (IoT) capabilities
on the global hyper-scale Azure cloud, to traverse the digital and physical
worlds and create a highly personalized, smart and safer driving experience
across the digital life of a vehicle owner.
The first vehicle showcasing
the vision for these enhanced driving experiences will be unveiled at the 87th
Geneva International Motor Show on 7th March 2017. This will be via Tata
Motors’ unique user interface application and services suite utilising
Microsoft enabled functionality like advanced navigation, predictive
maintenance, telematics and remote monitoring features.
Using Microsoft technology
will empower Tata Motors to provide connectivity features on mainstream,
mass-market vehicles at affordable prices. Tata Motors will continuously
develop and launch new connected services and applications that make it easier
for people to stay connected to work, entertainment and social networks, with
greater safety & security as well as services to maximize better use of
newly found in-car free time.
In addition, Tata Motors’
recently launched ring-fenced vertical, TAMO, will act as an open platform to
foster innovation through a startup ecosystem and develop vehicles with
on-the-go connectivity. In its first phase, the advanced offerings will
incorporate technologies such as cloud computing, analytics, geo-spatial &
mapping and increased human-machine interface, creating a new benchmark in the
industry for connected vehicles. TAMO will provide a digital eco-system, which
will be leveraged by Tata Motors to support the mainstream business in the
In the future, Tata Motors
vehicles will offer drivers and passengers a highly digital driving experience.
Microsoft Azure cloud computing technologies will allow advanced navigation,
predictive maintenance and vehicle centric services, remote monitoring of car
features, external mobile experiences and over-the-air updates. These will be
powered by Microsoft Azure cloud and services such as advanced analytics,
machine learning, IoT and artificial intelligence.