Expanding its premium automotive experience, Maruti Suzuki India Limited has inaugurated its 200th Nexa showroom in Hyderabad. Nexa, the fastest growing auto retail channel in India, is now present in 121 cities and has already sold over 1,85,000 vehicles since its inception.
Nexa LB Nagar (Kalyani Motors) in Hyderabad is the 200th NEXA showroom. Nexa, one of the most important initiatives by Maruti Suzuki in its journey of achieving 2 million sales target in 2020, has redefined the car purchase experience in India. At present, the cars sold through Nexa are: premium cross-over S-Cross; premium hatchback Baleno; and premium urban compact Ignis.
Launched in July 2015, Nexa, the premium automotive retail channel of Maruti Suzuki has enabled the company to attract newer categories of customers while retaining existing customers within the fold. Maruti Suzuki plans to expand the number of Nexa outlets to 250 by end of FY 2016-17. By March 2017, when Nexa completes 20 months of its launch, it expects to sell 2,00,000 units.
Harman Kardon has launched its Fit Speaker Series in India, a new collection of premium in-car speakers designed to enhance driving experiences with high-fidelity sound and cutting-edge technology.
Dolby Laboratories, a global leader in immersive entertainment experiences, and Mahindra & Mahindra announced the debut of Dolby Atmos in the Mahindra Thar Roxx AX7L variant.
Park+ Research Labs, India's only digital-first, data-driven survey platform, announced key findings from its latest city-focused survey.