Expanding its premium
automotive experience, Maruti Suzuki
India Limited has inaugurated its 200th Nexa showroom in Hyderabad. Nexa, the
fastest growing auto retail channel in India, is now present in 121 cities and
has already sold over 1,85,000 vehicles since its inception.
Nexa LB Nagar (Kalyani Motors)
in Hyderabad is the 200th NEXA showroom. Nexa, one of the most important
initiatives by Maruti Suzuki in its journey of achieving 2 million sales target
in 2020, has redefined the car purchase experience in India. At present, the
cars sold through Nexa are: premium cross-over S-Cross; premium hatchback
Baleno; and premium urban compact Ignis.
Launched in July 2015, Nexa,
the premium automotive retail channel of Maruti Suzuki has enabled the company
to attract newer categories of customers while retaining existing customers
within the fold. Maruti Suzuki plans to expand the number of Nexa outlets to
250 by end of FY 2016-17. By March 2017, when Nexa completes 20 months of its
launch, it expects to sell 2,00,000 units.
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