Meanwhile in a reply note sent
to the stock exchange by HK Sethna, Company Secretary of Tata Motors, it was
mentioned that the Tata Nano project received 
Indian and global interest for its path breaking conceptualization  and objective of providing safe and
comfortable transport solutions  at an
affordable  price.   “Considering 
the attention  and the
excitement  it created, project
investments were set up for capacities for around 2,50,000 cars per annum.  However, unfortunately, and due  to combination  of several 
factors, including  project  delays 
due to change in location of the factory, and the perception of being a
'low-priced' car, the volumes initially anticipated  did not materialize  and utilization of capacities are
significantly  lower.  In a highly price-sensitive segment of the
market, coupled with low volumes, it has
been a loss making product.”
The note further said that,
“It should be noted that a major part of the investments in the factory are
capable of being utilized for other products, as is evident from the production
of the Company's Tiago cars in the same factory.   As
far as development cost and investments in Nano specific dies and toolings are
concerned,  these have been
significantly  written off, in line with
the accounting policies over the last several years.”
“The  Company 
recently  presented  and  received  the 
approval  of the  Board 
for  its  future passenger vehicle product and business
strategy, which envisages refocusing its strategy on growing  and attractive  segments 
of the passenger  vehicle
market  in terms of volumes and
profitability,  and aligning  with the changing  and enhanced 
expectations  of the  consumers regarding contents and
features.  The Company is committed to
pursuing this refocused long term strategy and future product decisions arising
from this will be announced in the course of implementation of this approved
strategy.”
The reply from Tata Motors was
in response to one of the  points noted
by Mistry that "Beyond this, the Nano product development concept called
for a car below Rs.1 lakh, but the costs were always above this. This product
has consistently lost money, peaking at Rs.1,000 crore. As there is no line of
sight to profitability for the Nano, any turnaround strategy for the company
requires to shut it down. Emotional reasons alone have kept us away from this crucial
decision."
With regard to another comment
made by Mistry to the Tata Sons Board, he had stated  "Another challenge in shutting down Nano
is that it would stop the supply of the Nano gliders to an entity that makes
electric cars and in which Mr. Tata has a stake." To this Tata Motors
noted, “We would like to clarify that the matter is in a preliminary
exploratory stage and no arrangement for
supply of gliders has been concluded.”