Castrol India Limited, one of
the leading automotive and industrial lubricant manufacturing and marketing
companies in India, has announced the appointment of Kedar Apte as its new Vice
President Marketing, effective September 1, 2016.
Kedar joined Castrol India in
September 2011 as General Manager for the Motorcycle engine oils category.
During the last five years, he has managed multiple product categories and his
last position prior to his new role, was as Head – Brand and Communications.
According to Shyam
Balasubramanian, Regional Marketing Director, Asia & Pacific Region, “Kedar
has been responsible for successfully leading the launches of several
pioneering brands like Castrol Vecton, Castrol CRB Mini-Truck and Castrol GTX
ECO. His other significant contribution includes building a strong presence for
the brand in the digital space through innovative on line campaigns.”
In his new role as Vice
President Marketing, Kedar will lead the marketing function which includes
Brand Communication and Content, Sponsorships, digital marketing and consumer
and customer engagement programmes. He will spearhead the on-going marketing
strategy and continue to strengthen the Castrol brand through distinctive and
exciting brand campaigns.
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