Castrol India Limited, one of the leading automotive and industrial lubricant manufacturing and marketing companies in India, has announced the appointment of Kedar Apte as its new Vice President Marketing, effective September 1, 2016.
Kedar joined Castrol India in September 2011 as General Manager for the Motorcycle engine oils category. During the last five years, he has managed multiple product categories and his last position prior to his new role, was as Head – Brand and Communications.
According to Shyam Balasubramanian, Regional Marketing Director, Asia & Pacific Region, “Kedar has been responsible for successfully leading the launches of several pioneering brands like Castrol Vecton, Castrol CRB Mini-Truck and Castrol GTX ECO. His other significant contribution includes building a strong presence for the brand in the digital space through innovative on line campaigns.”
In his new role as Vice President Marketing, Kedar will lead the marketing function which includes Brand Communication and Content, Sponsorships, digital marketing and consumer and customer engagement programmes. He will spearhead the on-going marketing strategy and continue to strengthen the Castrol brand through distinctive and exciting brand campaigns.
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