Mercedes-Benz and its group
companies Mercedes-Benz India (MBIL), Daimler India Commercial Vehicles (DICV),
Mercedes-Benz Research and Development India (MBRDI) and Daimler Financial Services
India (DFS) have inaugurated Safe Roads – Kochi, as part of the multi-city
awareness road-show that started in New Delhi in 2015.
On Indian roads, approximately
140,000 people die every year of road accidents, largely caused due to
ignorance of safety norms and rules. ‘Safe Roads’ was hence conceptualized by
Mercedes-Benz, in an effort to reduce this startling fatality rate on Indian
roads, by creating more awareness on road safety. Mercedes-Benz is convinced
that such initiatives can begin an era of road safety awareness that supports a
new culture of road safety for Indians. Over 70 per cent of the fatalities can
be reduced in the next ten years through education and enforcement of safety
rules and by creating awareness.
This unique initiative was
flagged off at Rajagiri College, Kochi by Jochen Feese, Head of Accident
Research, Sensor Functions and Pedestrian Protection, Mercedes-Benz Cars, in
the presence of Manu Saale, MD & CEO, MBRDI.
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