Mercedes-Benz ‘Safe Roads’, in its second year, travels to Kochi

On Indian roads, approximately 140,000 people die every year of road accidents, largely caused due to ignorance of safety norms and rules. ‘Safe Roads’ was hence conceptualized by Mercedes-Benz, in an effort to reduce this startling fatality rate on Indian roads, by creating more awareness on road safety. Mercedes-Benz is convinced that such initiatives can begin an era of road safety awareness that supports a new culture of road safety for Indians. Over 70 per cent of the fatalities can be reduced in the next ten years through education and enforcement of safety rules and by creating awareness.

This unique initiative was flagged off at Rajagiri College, Kochi by Jochen Feese, Head of Accident Research, Sensor Functions and Pedestrian Protection, Mercedes-Benz Cars, in the presence of Manu Saale, MD & CEO, MBRDI.