Shirish Kulkarni controlled DSK
Motowheels the company that has collaborated with legendary Italian superbike
manufacturer Benelli is all set to move into its own plant in Wai near Pune in
Maharashtra by 2017 where it will have a production capacity of 100,000 units
per annum on a single shift. Currently, all Benelli motorcycles are made at a
plant nearby where DSK Motowheels makes bikes with its other collaborator,
South Korea’s Hyosung.
DSK Benelli’s current
production capacity is 7,500 units per annum in a single shift. In the
meantime, since the launch of Benelli superbikes in India in March 2015, DSK
Motowheels and Benelli have sold 3,000 bikes in India with DSK Benelli TNT 600i
being the fastest selling model from the brand, registering 1000 units sold
Benelli motorcycles sold in
the country at present include sporty-looking Tornado Naked Tre, TNT superbikes
that encompass the TNT 25 – Single cylinder 250cc engine, TNT 300 – In-line two
cylinder 300cc engine, TNT 600i (ABS) – In-line four cylinder, 600cc engine;
TNT 600 GT - In-line four cylinder, 600cc engine; TNT 899 – In-line, three
cylinder 898cc engine and the TNT R – In-line, three cylinder 1131cc engine.
The DSK Benelli TNT 600i was an
instant hit in the Indian market. When it was launched and its sales have
further increased with the launch of its ABS version in June 2016. The company
is all set to further enhance its brand appeal and delight superbiking lovers
with the upcoming Benelli 302R and the TRK 502 by the end of fiscal year 2016 –
The company’s network has
grown with 17 well positioned showrooms with 3S facility PAN India. DSK Benelli
is set to open 15 more showrooms pan India, of which showrooms will shortly be
coming up in Siliguri, Baroda, Bhubaneshwar, Vijayawada, Lucknow and Agra.
Furthermore, DSK Benelli will also look into entering Nagpur, Raipur, Patna,
Udaipur, Calicut and Trivandrum with 3S facilities in the coming months.
With the company’s mounting sales and service
network, the brand offers 24 x 7 on call breakdown service and an industry
first, 4 years unlimited kilometers extended warranty on its entire range of
DSK Benelli superbikes.
Shirish Kulkarni, Chairman,
DSK Motowheels said, “DSK Benelli has managed to carve a strong niche for
itself in India’s superbike industry thanks to our emphasis on performance
coupled with compelling design language. We have established our brand
leadership stance on the basis of our diverse portfolio that offers superbikes
at various price points. Our overall vision is to create a vibrant superbiking
culture in India and help more and more riding aficionados experience the pure
pleasure of owning an Italian superbike unlike any other.”
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