Polestar new team to develop electrified performance brand for Volvo Cars

Date: 21 Jun 2017

Volvo Cars has announced that Polestar, its performance car arm, is to become a new separately-branded electrified global high performance car company, marking the latest stage in Volvo’s ongoing transformation.

In order to drive the development of the brand, Volvo Cars also announced that Thomas Ingenlath, Senior Vice President Design at Volvo, will assume the position of Chief Executive Officer at Polestar. Ingenlath has been the inspiration behind Volvo’s award winning design renaissance in recent years.

Ingenlath will be joined at Polestar by Jonathan Goodman, who will become Chief Operating Officer. Goodman moves from his position as Senior Vice President Corporate Communication at Volvo Cars.

Volvo Cars acquired 100 per cent of Polestar Performance in July 2015, having worked together in motorsport since 1996. In the future, Polestar will offer Polestar branded cars that will no longer carry a Volvo logo, as well as optimisation packages for Volvo’s range of cars under the Polestar Engineered brand.

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