Maxperience, Meditration tie up for safety in motorsports, adventure events
Date: 26 Sep 2023
an experiential marketing agency, signed a long-term MOU (Memorandum of
Understanding) with Meditration, a medical backup provider, for securing
comprehensive medical services for all its events. Maxperience specialises in
auto events & motorsports, and Meditration provides specialised medical
backup solutions to adventurers and organisations.
offers a myriad of services, and Maxperience is availing all of them/ a wide
range of those, including on-site trained paramedics, ICU care ambulances,
emergency assistance, high-altitude assistance and medication supply. The move
comes amidst growing consideration for safety and timely medical attention
during adventure events, among the larger industry. Further, it resonates the
need for extensive medical support in the field, when motosports is gaining
popularity in the country, especially with India having hosted its first-ever
MotoGP Grand Prix over the weekend.
on the signing of the MOU, Arvind Balan, Co-Founder & CEO, Maxperience,
said, “In any event, especially during adventure sports, safety is the utmost
priority. We have always aimed to ensure medical security for the participants
and all the people involved in our events. This partnership with Meditration
further solidifies our efforts in the same direction and aligns us with a team
of not just healthcare experts, but those who keenly understand the nuances of
extreme environments and adventure activities.”
Singh, Co-Founder, Meditration, said, “We believe that your adventures and
expeditions should be about your wanderlust, or the adrenaline that comes with
it, or simply feeling free, and not be dampened by medical and safety concerns.
So, our mission is to be your ultimate adventure medical partner. With the new
partnership with Maxperience, the aim is to provide them with state-of-the-art
services, ensuring a comprehensive medical care at all their events.”
regularly executes auto and adventure experiences for a variety of clients,
namely Hero MotoCorp, MG Motors, Polaris, Suzuki and many more. The agency has
organised renowned events like the ‘Ultimate Desert Challenge’, India’s only
desert-based off-roading competition; and XDrags by Hero MotoCorp Ltd., etc.