Mahindra Two Wheelers announced the launch of a book for its flagship, 300cc tourer, Mahindra Mojo. This book encapsulates the bike’s journey from its inception to launch and thereafter creating a niche as India’s most credible tourer.
The book revolves around the theme, ‘Born For The Road’, which unravels the Mojo’s story. It shares the stories behind the success of Mojo, the adventures of its trails and memoirs of the passionate tribesman. The book is a celebration of the passion of the Mojo owners also known as ‘Mojo Tribesmen’, who are living the brand promise of ‘Joy of Riding’ and the ‘Mojo Brotherhood’. It further encompasses the experience of these tribesmen, who have been riding the bike.
Michelin, the world’s leading tyre technology company, announced the launch of the Michelin Primacy 5 in India, its latest premium tyre engineered for sedans and SUVs. Marking a significant milestone ...
Eurogrip Tyres, India’s leading 2 & 3-wheeler tyre brand from TVS Srichakra Ltd., launched their international adventure touring range - Trailhound STR in India. The product line was launched by Eurog...
Studds Accessories announced the launch of the Raider Youth, a new full-face helmet model built for young riders and petite adults. Launching first in the Unicolor variant, it marks the entry of a ded...