Jeep SUVs thrill Bollywood stars, HNI customers at Camp Jeep in Mumbai

FCA India, a wholly owned subsidiary of Fiat Chrysler Automobiles, organised the third edition of its Camp Jeep experience for potential Jeep customers in Mumbai. This edition of Camp Jeep was special as Bollywood Stars paid a visit to the event and experienced the unbeatable off-roading capabilities of iconic Jeep Wrangler and the Jeep Grand Cherokee’s through the thick wooded areas inside Film City, Goregaon.

Camp Jeep was first introduced to Delhi-NCR customers. FCA then took the off-road experiential property to the Rann Utsav, in the Rann of Kutch before introducing it to Mumbai. Going with the Jeep brand’s values of freedom and authenticity, Camp Jeep delivers an earthy but sophisticated customer experience.

The customer engagement area in Camp Jeep is designed with a classy lounge area for customers to rest, a food counter that serves delectable American style cuisine, a play area for kids and a product display area. FCA encourages customers to book their drives in advance to keep the waiting period in check. While the customers are being pampered in the engagement area, executives educate them about the Jeep brand and products, prepping them for the off-roading ahead.

Commenting on Camp Jeep, Kevin Flynn – President and Managing Director, FCA India said, “The Jeep brand is now 75 years old and evolved from building practical, tough but agile off-roaders for the American armed forces so they could literally go anywhere. Even today we keep to this ethos, the Jeep brand builds SUVs that can ‘go anywhere’ albeit in luxury. Camp Jeep celebrates and explores the bounds of the off-roading DNA of the Jeep products by lending customers the opportunity to drive on exceptionally difficult terrain in a Jeep Wrangler and the Jeep Grand Cherokee and witness first-hand the ease with which these Jeep SUVs are designed to tackle extreme terrains...”