India’s largest bicycle manufacturer Hero Cycles has unveiled a new brand offering Lectro in EPAC’s segment (Electric Pedal assisted cycles) for the Indian market. Lectro, is the first in a series of Hero’s European brand launches in Indian market.
The Brand, with 4 product offerings was launched in the national capital by Pankaj Munjal, Chairman and Managing Director of Hero Cycles in the presence of leading Delhi-based multi-functional fitness trainer Vesna Jacob who spoke about the health benefits of cycling and EPAC’s in daily life, and the need for promoting cycles over automobiles in the pollution choked Indian capital.
Hero owned Lectro was first launched in Birmingham earlier this year and was successfully showcased at the Eurobike 2016 held in Germany in September. This received a very encouraging response in the European market.
Over the next few months, Hero Cycles will expand the offerings within Lectro from the current 4 products to as many as 20 in the EPAC category.
N-Dream, the company behind the world's leading in-car gaming platform, AirConsole, is coming to India for the first time. This car gaming platform made its debut exclusively with the Sierra.ev launch...
Reinforcing its commitment to advancing New Energy Mobility in India, JSW MG Motor India unveiled MG ADAPT (Advance Drive Architecture Platform Technology), India's first Multi New Energy Vehicle (NEV...
Amkette has expanded its iGrip portfolio with the launch of the iGrip Secure X2 Bike Phone Holder Series, a new range of smartphone holders designed to make navigation safer, more convenient, and more...