There can be no better message than one which conveys the virtues of safe driving. Motown India has always been emphasising in its editorial as well as news pages, the importance of safe driving and the positive impact it would have on scoiety as a whole. Thus it is heartening to note that Hyundai Motor India Ltd. (HMIL) has released a road safety films focusing on bringing ‘Behavioural Change’. The key communication focuses on safe driving habits related to Use of Seat Belts, Over Speeding, Drunk Driving and Mobile phones usage while driving.
Hyundai has always been an advocate of Safe Driving. Hyundai believes the process of safety begins with the driver taking responsibility for their individual actions. ‘Safe Move- Road Safety’ awareness films are unique in nature as they highlight various situations in our day-to-day life highlighting actions which can prevent mishaps. The messages in these films revolve around creating innovative content, emphasising on to ‘Be The Better Guy’ in an adverse situation related to road safety and Behavioural Change.
Commenting on the release of the video,. YK Koo, Managing Director and CEO, Hyundai Motor India Ltd. said, “Hyundai Motor India is a Caring Brand, we want all the drivers to realise the importance of safe and responsible driving. We are confident that with these films, Safe Move Campaign will become a social movement with people’s participation for a better future.”
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